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sloe gin bottles
Skip itSoft demand (-48.2% this quarter) — this niche doesn't clear our bar today.
Returns
Incredible0.5%return rate — above 5% kills the launch gate
Conversion
Great11.6%search→purchase rate — share of searches ending in a sale
Review moat
Great333.22avg incumbent reviews — the moat a new listing must climb
Avg price
Good£13.05avg listing price — sweet spot $15–$100
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Price range
Okay£5.44–£23.07cheapest to priciest tracked listing — scored on the share inside $15–$100
Brand share
Okay80%top-5 brand share — brands hold most of the demand
Competition
Bad74%top-5 click share — a locked-up shelf
Market size
Bad£46K£46K/yr · 31K searches
Growth
Bad-48.2%90-day search growth — must beat 0% to launch