51
single divan bed
Worth a lookShows a fragmented shelf (top 5 take 25% of clicks), but weak search conversion (0.5%) keeps it on the watch list.
Competition
Great25%top-5 click share — an open shelf
Quality gap
Great4.1★avg incumbent rating — lower means beatable quality
Review moat
Great322.81avg incumbent reviews — the moat a new listing must climb
Returns
Good2.5%return rate — above 5% kills the launch gate
Avg price
Good£142.26avg listing price — sweet spot $15–$100
Market size
Okay£242K£242K/yr · 309K searches
Brand share
Okay80%top-5 brand share — brands hold most of the demand
Price range
Bad£47.12–£300.28cheapest to priciest tracked listing — scored on the share inside $15–$100
Growth
Bad-19.7%90-day search growth — must beat 0% to launch
Conversion
Bad0.5%search→purchase rate — share of searches ending in a sale
Signals High Price