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silverfish trap
Skip itPrices mostly outside the sweet spot ($4.23–$13.23) — this niche doesn't clear our bar today.
Returns
Incredible0.3%return rate — above 5% kills the launch gate
Quality gap
Incredible3.8★avg incumbent rating — lower means beatable quality
Conversion
Great11.8%search→purchase rate — share of searches ending in a sale
Review moat
Good712.3avg incumbent reviews — the moat a new listing must climb
Growth
Okay+13.2%90-day search growth — must beat 0% to launch
Brand share
Okay84%top-5 brand share — brands hold most of the demand
Avg price
Okay£9.19avg listing price — sweet spot $15–$100
Competition
Bad77%top-5 click share — a locked-up shelf
Market size
Bad£43K£43K/yr · 40K searches
Price range
Bad£4.23–£13.23cheapest to priciest tracked listing — scored on the share inside $15–$100
Signals Quality Gap