51
silver photo frame
Worth a lookShows a fragmented shelf (top 5 take 22% of clicks), but soft demand (-13.1% this quarter) keeps it on the watch list.
Competition
Great22%top-5 click share — an open shelf
Returns
Great1.3%return rate — above 5% kills the launch gate
Brand share
Good68%top-5 brand share — brands hold most of the demand
Price range
Good£3.84–£30.57cheapest to priciest tracked listing — scored on the share inside $15–$100
Review moat
Good1,351.86avg incumbent reviews — the moat a new listing must climb
Conversion
Okay3.8%search→purchase rate — share of searches ending in a sale
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Avg price
Okay£10.17avg listing price — sweet spot $15–$100
Market size
Bad£84K£84K/yr · 218K searches
Growth
Bad-13.1%90-day search growth — must beat 0% to launch