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silk bedding
Skip itWeak search conversion (1.3%) — this niche doesn't clear our bar today.
Returns
Incredible0.9%return rate — above 5% kills the launch gate
Quality gap
Great4.3★avg incumbent rating — lower means beatable quality
Avg price
Great£15.88avg listing price — sweet spot $15–$100
Price range
Good£9.07–£21.64cheapest to priciest tracked listing — scored on the share inside $15–$100
Review moat
Okay1,620.92avg incumbent reviews — the moat a new listing must climb
Growth
Okay+18.3%90-day search growth — must beat 0% to launch
Competition
Okay57%top-5 click share — leaders hold, buyers still browse
Brand share
Okay85%top-5 brand share — brands hold most of the demand
Market size
Bad£72K£72K/yr · 347K searches
Conversion
Bad1.3%search→purchase rate — share of searches ending in a sale