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sideboard
Worth a lookShows a fragmented shelf (top 5 take 13% of clicks), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Competition
Incredible13%top-5 click share — an open shelf
Returns
Incredible0.7%return rate — above 5% kills the launch gate
Brand share
Great47%top-5 brand share — no brand owns this niche
Avg price
Great£86.43avg listing price — sweet spot $15–$100
Market size
Great£866K£866K/yr · 3.9M searches
Quality gap
Good4.3★avg incumbent rating — lower means beatable quality
Review moat
Good602.65avg incumbent reviews — the moat a new listing must climb
Price range
Okay£14.77–£329.12cheapest to priciest tracked listing — scored on the share inside $15–$100
Growth
Bad-22.9%90-day search growth — must beat 0% to launch
Conversion
Bad0.3%search→purchase rate — share of searches ending in a sale