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shower mirror
Skip itSoft demand (-12.7% this quarter) — this niche doesn't clear our bar today.
Quality gap
Incredible4.0★avg incumbent rating — lower means beatable quality
Returns
Great1.6%return rate — above 5% kills the launch gate
Conversion
Good4.7%search→purchase rate — share of searches ending in a sale
Brand share
Good71%top-5 brand share — brands hold most of the demand
Review moat
Okay1,858.57avg incumbent reviews — the moat a new listing must climb
Price range
Okay£3.91–£24.43cheapest to priciest tracked listing — scored on the share inside $15–$100
Avg price
Okay£11.44avg listing price — sweet spot $15–$100
Competition
Okay60%top-5 click share — leaders hold, buyers still browse
Market size
Bad£98K£98K/yr · 182K searches
Growth
Bad-12.7%90-day search growth — must beat 0% to launch