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57

shower gel dispenser

Worth a look

Shows no brand lock-in (top 5 brands take 44% of clicks), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.

Market size 22Growth 18Conversion 38Competition 86Returns 65Price range 80Avg price 84Brand share 91Review moat 60Quality gap 78

Brand share

Great44%

top-5 brand share — no brand owns this niche

Competition

Great29%

top-5 click share — an open shelf

Avg price

Great£18.43

avg listing price — sweet spot $15–$100

Price range

Great£5.03–£59.12

cheapest to priciest tracked listing — scored on the share inside $15–$100

Quality gap

Great4.3★

avg incumbent rating — lower means beatable quality

Returns

Good2.4%

return rate — above 5% kills the launch gate

Review moat

Good1,091.27

avg incumbent reviews — the moat a new listing must climb

Conversion

Okay3.0%

search→purchase rate — share of searches ending in a sale

Market size

Bad£89K

£89K/yr · 160K searches

Growth

Bad-14.0%

90-day search growth — must beat 0% to launch