65
short hose pipe
Worth a lookShows beatable incumbent ratings (3.9★), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Quality gap
Incredible3.9★avg incumbent rating — lower means beatable quality
Growth
Incredible+121.2%90-day search growth — must beat 0% to launch
Returns
Great1.6%return rate — above 5% kills the launch gate
Conversion
Great7.4%search→purchase rate — share of searches ending in a sale
Brand share
Good62%top-5 brand share — brands hold most of the demand
Competition
Good47%top-5 click share — leaders hold, buyers still browse
Price range
Good£5.88–£24.07cheapest to priciest tracked listing — scored on the share inside $15–$100
Review moat
Okay2,190.35avg incumbent reviews — the moat a new listing must climb
Avg price
Okay£10.55avg listing price — sweet spot $15–$100
Market size
Bad£40K£40K/yr · 51K searches