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shoe boxes cardboard
Worth a lookShows low returns (0.4%), but a small market ($54K/yr) keeps it on the watch list.
Returns
Incredible0.4%return rate — above 5% kills the launch gate
Review moat
Great461.28avg incumbent reviews — the moat a new listing must climb
Quality gap
Good4.3★avg incumbent rating — lower means beatable quality
Brand share
Good67%top-5 brand share — brands hold most of the demand
Competition
Good49%top-5 click share — leaders hold, buyers still browse
Avg price
Okay£11.82avg listing price — sweet spot $15–$100
Conversion
Okay3.8%search→purchase rate — share of searches ending in a sale
Price range
Okay£4.00–£25.13cheapest to priciest tracked listing — scored on the share inside $15–$100
Growth
Bad-14.0%90-day search growth — must beat 0% to launch
Market size
Bad£54K£54K/yr · 119K searches