55
shoe box
Worth a lookShows low returns (0.7%), but soft demand (-9.2% this quarter) keeps it on the watch list.
Returns
Incredible0.7%return rate — above 5% kills the launch gate
Avg price
Great£17.79avg listing price — sweet spot $15–$100
Brand share
Good61%top-5 brand share — brands hold most of the demand
Competition
Good46%top-5 click share — leaders hold, buyers still browse
Price range
Good£4.31–£30.56cheapest to priciest tracked listing — scored on the share inside $15–$100
Market size
Good£338K£338K/yr · 838K searches
Review moat
Good1,422.89avg incumbent reviews — the moat a new listing must climb
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Conversion
Okay2.3%search→purchase rate — share of searches ending in a sale
Growth
Bad-9.2%90-day search growth — must beat 0% to launch