54
sheet locks
Worth a lookShows beatable incumbent ratings (3.9★), but a small market ($20K/yr) keeps it on the watch list.
Quality gap
Incredible3.9★avg incumbent rating — lower means beatable quality
Returns
Great1.4%return rate — above 5% kills the launch gate
Brand share
Great56%top-5 brand share — no brand owns this niche
Conversion
Good6.8%search→purchase rate — share of searches ending in a sale
Price range
Good£5.03–£41.54cheapest to priciest tracked listing — scored on the share inside $15–$100
Competition
Good51%top-5 click share — leaders hold, buyers still browse
Avg price
Okay£11.30avg listing price — sweet spot $15–$100
Review moat
Okay2,159.84avg incumbent reviews — the moat a new listing must climb
Growth
Bad-11.2%90-day search growth — must beat 0% to launch
Market size
Bad£20K£20K/yr · 26K searches