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shed
Launch itA $1.9M/yr market growing +13.1% this quarter with returns at 1.4% — clears our launch bar.
Quality gap
Incredible3.8★avg incumbent rating — lower means beatable quality
Market size
Great£1.9M£1.9M/yr · 3.4M searches
Competition
Great26%top-5 click share — an open shelf
Returns
Great1.4%return rate — above 5% kills the launch gate
Review moat
Good1,295.08avg incumbent reviews — the moat a new listing must climb
Avg price
Okay£208.09avg listing price — sweet spot $15–$100
Brand share
Okay80%top-5 brand share — brands hold most of the demand
Growth
Okay+13.1%90-day search growth — must beat 0% to launch
Price range
Bad£43.47–£828.82cheapest to priciest tracked listing — scored on the share inside $15–$100
Conversion
Bad0.3%search→purchase rate — share of searches ending in a sale