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shark onesie
Skip itSoft demand (-32.3% this quarter) — this niche doesn't clear our bar today.
Review moat
Great199.14avg incumbent reviews — the moat a new listing must climb
Price range
Great£14.34–£24.30cheapest to priciest tracked listing — scored on the share inside $15–$100
Avg price
Great£18.52avg listing price — sweet spot $15–$100
Quality gap
Great4.3★avg incumbent rating — lower means beatable quality
Competition
Okay63%top-5 click share — leaders hold, buyers still browse
Brand share
Okay84%top-5 brand share — brands hold most of the demand
Returns
Okay4.6%return rate — above 5% kills the launch gate
Conversion
Bad1.6%search→purchase rate — share of searches ending in a sale
Market size
Bad£50K£50K/yr · 173K searches
Growth
Bad-32.3%90-day search growth — must beat 0% to launch