51
sewing box
Worth a lookShows low returns (0.9%), but soft demand (-35.1% this quarter) keeps it on the watch list.
Returns
Incredible0.9%return rate — above 5% kills the launch gate
Avg price
Great£18.87avg listing price — sweet spot $15–$100
Competition
Great33%top-5 click share — an open shelf
Price range
Great£6.69–£49.86cheapest to priciest tracked listing — scored on the share inside $15–$100
Review moat
Good740.78avg incumbent reviews — the moat a new listing must climb
Brand share
Good65%top-5 brand share — brands hold most of the demand
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Market size
Okay£115K£115K/yr · 470K searches
Conversion
Bad1.3%search→purchase rate — share of searches ending in a sale
Growth
Bad-35.1%90-day search growth — must beat 0% to launch