51
seed box
Worth a lookShows low returns (0.6%), but soft demand (-29.9% this quarter) keeps it on the watch list.
Returns
Incredible0.6%return rate — above 5% kills the launch gate
Brand share
Great55%top-5 brand share — no brand owns this niche
Avg price
Great£16.12avg listing price — sweet spot $15–$100
Competition
Great40%top-5 click share — an open shelf
Review moat
Good914.81avg incumbent reviews — the moat a new listing must climb
Price range
Good£6.85–£24.99cheapest to priciest tracked listing — scored on the share inside $15–$100
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Conversion
Okay2.9%search→purchase rate — share of searches ending in a sale
Market size
Bad£78K£78K/yr · 170K searches
Growth
Bad-29.9%90-day search growth — must beat 0% to launch
Signals No Dominant Brand