40
scissors set
Skip itPrices mostly outside the sweet spot ($3.05–$12.97) — this niche doesn't clear our bar today.
Returns
Incredible0.2%return rate — above 5% kills the launch gate
Conversion
Incredible14.6%search→purchase rate — share of searches ending in a sale
Brand share
Okay76%top-5 brand share — brands hold most of the demand
Competition
Okay58%top-5 click share — leaders hold, buyers still browse
Quality gap
Bad4.6★avg incumbent rating — lower means beatable quality
Review moat
Bad10,324.05avg incumbent reviews — the moat a new listing must climb
Avg price
Bad£6.89avg listing price — sweet spot $15–$100
Growth
Bad-13.6%90-day search growth — must beat 0% to launch
Market size
Bad£45K£45K/yr · 45K searches
Price range
Bad£3.05–£12.97cheapest to priciest tracked listing — scored on the share inside $15–$100