62
scarifying rake
Worth a lookShows low returns (0.3%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Returns
Incredible0.3%return rate — above 5% kills the launch gate
Avg price
Great£21.89avg listing price — sweet spot $15–$100
Price range
Great£10.17–£47.28cheapest to priciest tracked listing — scored on the share inside $15–$100
Brand share
Great51%top-5 brand share — no brand owns this niche
Review moat
Great422.18avg incumbent reviews — the moat a new listing must climb
Quality gap
Great4.3★avg incumbent rating — lower means beatable quality
Competition
Good41%top-5 click share — leaders hold, buyers still browse
Conversion
Good5.3%search→purchase rate — share of searches ending in a sale
Market size
Okay£122K£122K/yr · 105K searches
Growth
Bad-26.0%90-day search growth — must beat 0% to launch