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scarifier
Worth a lookShows low returns (0.5%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Returns
Incredible0.5%return rate — above 5% kills the launch gate
Avg price
Great£78.08avg listing price — sweet spot $15–$100
Review moat
Great443.63avg incumbent reviews — the moat a new listing must climb
Market size
Good£822K£822K/yr · 566K searches
Brand share
Good66%top-5 brand share — brands hold most of the demand
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Competition
Good49%top-5 click share — leaders hold, buyers still browse
Price range
Okay£14.82–£257.25cheapest to priciest tracked listing — scored on the share inside $15–$100
Conversion
Bad1.9%search→purchase rate — share of searches ending in a sale
Growth
Bad-33.2%90-day search growth — must beat 0% to launch