50
scarf hanger
Worth a lookShows no brand lock-in (top 5 brands take 45% of clicks), but soft demand (-35.7% this quarter) keeps it on the watch list.
Brand share
Great45%top-5 brand share — no brand owns this niche
Returns
Great1.4%return rate — above 5% kills the launch gate
Quality gap
Good4.3★avg incumbent rating — lower means beatable quality
Competition
Good44%top-5 click share — leaders hold, buyers still browse
Review moat
Good893.09avg incumbent reviews — the moat a new listing must climb
Conversion
Good5.4%search→purchase rate — share of searches ending in a sale
Avg price
Bad£8.76avg listing price — sweet spot $15–$100
Price range
Bad£4.08–£17.58cheapest to priciest tracked listing — scored on the share inside $15–$100
Market size
Bad£49K£49K/yr · 105K searches
Growth
Bad-35.7%90-day search growth — must beat 0% to launch