62
scaffold netting
Worth a lookShows low returns (0.4%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Returns
Incredible0.4%return rate — above 5% kills the launch gate
Growth
Great+99.9%90-day search growth — must beat 0% to launch
Avg price
Great£21.31avg listing price — sweet spot $15–$100
Price range
Good£6.26–£36.54cheapest to priciest tracked listing — scored on the share inside $15–$100
Review moat
Good713.31avg incumbent reviews — the moat a new listing must climb
Brand share
Good66%top-5 brand share — brands hold most of the demand
Competition
Good48%top-5 click share — leaders hold, buyers still browse
Conversion
Good4.7%search→purchase rate — share of searches ending in a sale
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Market size
Bad£35K£35K/yr · 35K searches
Signals No Dominant Brand