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51

saute pan with lid

Worth a look

Shows a sweet-spot price point ($29.22 avg), but soft demand (-28.7% this quarter) keeps it on the watch list.

Market size 33Growth 11Conversion 27Competition 78Returns 72Price range 78Avg price 95Brand share 72Review moat 42Quality gap 47

Avg price

Incredible£29.22

avg listing price — sweet spot $15–$100

Competition

Great37%

top-5 click share — an open shelf

Price range

Great£13.37–£120.48

cheapest to priciest tracked listing — scored on the share inside $15–$100

Brand share

Good62%

top-5 brand share — brands hold most of the demand

Returns

Good2.1%

return rate — above 5% kills the launch gate

Quality gap

Okay4.5★

avg incumbent rating — lower means beatable quality

Review moat

Okay2,293.72

avg incumbent reviews — the moat a new listing must climb

Market size

Okay£154K

£154K/yr · 246K searches

Conversion

Okay2.1%

search→purchase rate — share of searches ending in a sale

Growth

Bad-28.7%

90-day search growth — must beat 0% to launch