30
satin pillowcase
Skip itBrand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.
Returns
Incredible0.7%return rate — above 5% kills the launch gate
Conversion
Good5.0%search→purchase rate — share of searches ending in a sale
Quality gap
Good4.5★avg incumbent rating — lower means beatable quality
Market size
Okay£103K£103K/yr · 312K searches
Growth
Bad-13.9%90-day search growth — must beat 0% to launch
Avg price
Bad£6.56avg listing price — sweet spot $15–$100
Review moat
Bad23,547.63avg incumbent reviews — the moat a new listing must climb
Competition
Bad92%top-5 click share — a locked-up shelf
Brand share
Bad100%top-5 brand share — brand-locked demand
Price range
Bad£3.66–£10.12cheapest to priciest tracked listing — scored on the share inside $15–$100