46
sand timer
Skip itSoft demand (-22.2% this quarter) — this niche doesn't clear our bar today.
Returns
Incredible0.6%return rate — above 5% kills the launch gate
Review moat
Great462.5avg incumbent reviews — the moat a new listing must climb
Conversion
Good5.3%search→purchase rate — share of searches ending in a sale
Brand share
Good72%top-5 brand share — brands hold most of the demand
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Avg price
Okay£11.14avg listing price — sweet spot $15–$100
Competition
Okay61%top-5 click share — leaders hold, buyers still browse
Market size
Okay£151K£151K/yr · 256K searches
Price range
Bad£2.89–£17.25cheapest to priciest tracked listing — scored on the share inside $15–$100
Growth
Bad-22.2%90-day search growth — must beat 0% to launch
Signals Low Review Barrier