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sand filter
Worth a lookShows demand growing >1,000% this quarter, but brand-locked demand (top 5 brands take 98% of clicks) keeps it on the watch list.
Growth
Incredible>1,000%90-day search growth — must beat 0% to launch
Returns
Incredible0.1%return rate — above 5% kills the launch gate
Review moat
Good600.91avg incumbent reviews — the moat a new listing must climb
Avg price
Good£130.08avg listing price — sweet spot $15–$100
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Competition
Okay58%top-5 click share — leaders hold, buyers still browse
Market size
Okay£140K£140K/yr · 125K searches
Price range
Okay£18.67–£338.57cheapest to priciest tracked listing — scored on the share inside $15–$100
Conversion
Bad0.9%search→purchase rate — share of searches ending in a sale
Brand share
Bad98%top-5 brand share — brand-locked demand