59
salad bowl with lid
Worth a lookShows low returns (0.7%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Returns
Incredible0.7%return rate — above 5% kills the launch gate
Brand share
Great53%top-5 brand share — no brand owns this niche
Competition
Good41%top-5 click share — leaders hold, buyers still browse
Growth
Good+47.6%90-day search growth — must beat 0% to launch
Review moat
Good803.77avg incumbent reviews — the moat a new listing must climb
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Avg price
Good£12.04avg listing price — sweet spot $15–$100
Price range
Okay£2.68–£25.52cheapest to priciest tracked listing — scored on the share inside $15–$100
Conversion
Okay3.1%search→purchase rate — share of searches ending in a sale
Market size
Bad£49K£49K/yr · 133K searches
Signals No Dominant Brand