64
room thermometer
Worth a lookShows low returns (0.6%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Returns
Incredible0.6%return rate — above 5% kills the launch gate
Conversion
Great9.1%search→purchase rate — share of searches ending in a sale
Growth
Great+63.4%90-day search growth — must beat 0% to launch
Market size
Good£774K£774K/yr · 1.3M searches
Brand share
Good69%top-5 brand share — brands hold most of the demand
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Competition
Good51%top-5 click share — leaders hold, buyers still browse
Review moat
Bad9,162.84avg incumbent reviews — the moat a new listing must climb
Avg price
Bad£6.60avg listing price — sweet spot $15–$100
Price range
Bad£3.47–£16.77cheapest to priciest tracked listing — scored on the share inside $15–$100