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rock tumbler
Skip itBrand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.
Price range
Incredible£24.30–£83.69cheapest to priciest tracked listing — scored on the share inside $15–$100
Avg price
Great£50.88avg listing price — sweet spot $15–$100
Quality gap
Great4.2★avg incumbent rating — lower means beatable quality
Returns
Great1.8%return rate — above 5% kills the launch gate
Growth
Good+33.2%90-day search growth — must beat 0% to launch
Review moat
Okay2,192.25avg incumbent reviews — the moat a new listing must climb
Market size
Okay£101K£101K/yr · 153K searches
Competition
Bad70%top-5 click share — a locked-up shelf
Conversion
Bad1.3%search→purchase rate — share of searches ending in a sale
Brand share
Bad100%top-5 brand share — brand-locked demand
Signals High Price