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red tinsel
Skip itPrices mostly outside the sweet spot ($3.10–$7.32) — this niche doesn't clear our bar today.
Conversion
Incredible12.2%search→purchase rate — share of searches ending in a sale
Returns
Great1.1%return rate — above 5% kills the launch gate
Quality gap
Great4.1★avg incumbent rating — lower means beatable quality
Review moat
Good705avg incumbent reviews — the moat a new listing must climb
Avg price
Bad£5.70avg listing price — sweet spot $15–$100
Brand share
Bad94%top-5 brand share — brand-locked demand
Market size
Bad£48K£48K/yr · 69K searches
Growth
Bad-39.1%90-day search growth — must beat 0% to launch
Competition
Bad94%top-5 click share — a locked-up shelf
Price range
Bad£3.10–£7.32cheapest to priciest tracked listing — scored on the share inside $15–$100