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red shredded tissue paper
Skip itSoft demand (-76.1% this quarter) — this niche doesn't clear our bar today.
Returns
Great1.1%return rate — above 5% kills the launch gate
Review moat
Great145.82avg incumbent reviews — the moat a new listing must climb
Conversion
Great7.2%search→purchase rate — share of searches ending in a sale
Brand share
Okay76%top-5 brand share — brands hold most of the demand
Quality gap
Okay4.6★avg incumbent rating — lower means beatable quality
Competition
Bad76%top-5 click share — a locked-up shelf
Avg price
Bad£6.15avg listing price — sweet spot $15–$100
Market size
Bad£9K£9K/yr · 21K searches
Growth
Bad-76.1%90-day search growth — must beat 0% to launch
Price range
Bad£2.56–£13.88cheapest to priciest tracked listing — scored on the share inside $15–$100