34
red ribbon thin
Skip itPrices mostly outside the sweet spot ($1.34–$6.57) — this niche doesn't clear our bar today.
Conversion
Incredible19.4%search→purchase rate — share of searches ending in a sale
Returns
Incredible0.4%return rate — above 5% kills the launch gate
Review moat
Good1,374.57avg incumbent reviews — the moat a new listing must climb
Brand share
Okay82%top-5 brand share — brands hold most of the demand
Quality gap
Okay4.6★avg incumbent rating — lower means beatable quality
Competition
Bad74%top-5 click share — a locked-up shelf
Avg price
Bad£3.29avg listing price — sweet spot $15–$100
Market size
Bad£20K£20K/yr · 32K searches
Growth
Bad-40.6%90-day search growth — must beat 0% to launch
Price range
Bad£1.34–£6.57cheapest to priciest tracked listing — scored on the share inside $15–$100