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red pom poms
Skip itPrices mostly outside the sweet spot ($2.06–$8.17) — this niche doesn't clear our bar today.
Review moat
Incredible63.09avg incumbent reviews — the moat a new listing must climb
Returns
Incredible0.6%return rate — above 5% kills the launch gate
Quality gap
Great4.2★avg incumbent rating — lower means beatable quality
Conversion
Great7.7%search→purchase rate — share of searches ending in a sale
Brand share
Okay88%top-5 brand share — brands hold most of the demand
Avg price
Bad£5.07avg listing price — sweet spot $15–$100
Competition
Bad88%top-5 click share — a locked-up shelf
Market size
Bad£37K£37K/yr · 95K searches
Growth
Bad-47.7%90-day search growth — must beat 0% to launch
Price range
Bad£2.06–£8.17cheapest to priciest tracked listing — scored on the share inside $15–$100
Signals Low Review Barrier