62
red carpet
Worth a lookShows low returns (1.0%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Returns
Incredible1.0%return rate — above 5% kills the launch gate
Avg price
Great£22.66avg listing price — sweet spot $15–$100
Quality gap
Great4.1★avg incumbent rating — lower means beatable quality
Price range
Great£5.70–£45.28cheapest to priciest tracked listing — scored on the share inside $15–$100
Growth
Great+60.7%90-day search growth — must beat 0% to launch
Review moat
Good616.89avg incumbent reviews — the moat a new listing must climb
Conversion
Good6.4%search→purchase rate — share of searches ending in a sale
Brand share
Okay78%top-5 brand share — brands hold most of the demand
Market size
Okay£160K£160K/yr · 111K searches
Competition
Okay70%top-5 click share — leaders hold, buyers still browse
Signals Low Review Barrier