59
recycling bin
Worth a lookShows low returns (0.5%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Returns
Incredible0.5%return rate — above 5% kills the launch gate
Avg price
Incredible£40.11avg listing price — sweet spot $15–$100
Price range
Great£7.54–£98.64cheapest to priciest tracked listing — scored on the share inside $15–$100
Competition
Great28%top-5 click share — an open shelf
Brand share
Great57%top-5 brand share — no brand owns this niche
Market size
Good£345K£345K/yr · 518K searches
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Review moat
Okay2,389.29avg incumbent reviews — the moat a new listing must climb
Conversion
Bad1.7%search→purchase rate — share of searches ending in a sale
Growth
Bad-11.9%90-day search growth — must beat 0% to launch