50
recipe book stand
Worth a lookShows low returns (1.5%), but soft demand (-38.5% this quarter) keeps it on the watch list.
Returns
Great1.5%return rate — above 5% kills the launch gate
Quality gap
Great4.2★avg incumbent rating — lower means beatable quality
Brand share
Great58%top-5 brand share — no brand owns this niche
Competition
Good44%top-5 click share — leaders hold, buyers still browse
Review moat
Good770.22avg incumbent reviews — the moat a new listing must climb
Conversion
Good4.6%search→purchase rate — share of searches ending in a sale
Avg price
Okay£9.16avg listing price — sweet spot $15–$100
Market size
Bad£93K£93K/yr · 223K searches
Price range
Bad£3.49–£16.57cheapest to priciest tracked listing — scored on the share inside $15–$100
Growth
Bad-38.5%90-day search growth — must beat 0% to launch
Signals No Dominant Brand