58
quiche mould
Worth a lookShows a thin review moat (13 avg reviews), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Review moat
Incredible12.84avg incumbent reviews — the moat a new listing must climb
Returns
Incredible0.1%return rate — above 5% kills the launch gate
Growth
Great+100.4%90-day search growth — must beat 0% to launch
Conversion
Great10.4%search→purchase rate — share of searches ending in a sale
Brand share
Good62%top-5 brand share — brands hold most of the demand
Competition
Good46%top-5 click share — leaders hold, buyers still browse
Quality gap
Bad4.7★avg incumbent rating — lower means beatable quality
Avg price
Bad£7.13avg listing price — sweet spot $15–$100
Market size
Bad£21K£21K/yr · 29K searches
Price range
Bad£3.65–£11.32cheapest to priciest tracked listing — scored on the share inside $15–$100