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pyrex measuring jug
Worth a lookShows low returns (0.4%), but soft demand (-6.7% this quarter) keeps it on the watch list.
Returns
Incredible0.4%return rate — above 5% kills the launch gate
Conversion
Great8.8%search→purchase rate — share of searches ending in a sale
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Competition
Good51%top-5 click share — leaders hold, buyers still browse
Market size
Good£349K£349K/yr · 415K searches
Review moat
Okay1,773.52avg incumbent reviews — the moat a new listing must climb
Price range
Okay£2.55–£22.05cheapest to priciest tracked listing — scored on the share inside $15–$100
Brand share
Okay84%top-5 brand share — brands hold most of the demand
Avg price
Okay£9.55avg listing price — sweet spot $15–$100
Growth
Bad-6.7%90-day search growth — must beat 0% to launch