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Brand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.

Market size 11Growth 6Conversion 59Competition 20Returns 97Price range 59Avg price 52Brand share 0Review moat 46Quality gap 28

Returns

Incredible0.7%

return rate — above 5% kills the launch gate

Conversion

Good5.1%

search→purchase rate — share of searches ending in a sale

Price range

Good£5.95–£27.99

cheapest to priciest tracked listing — scored on the share inside $15–$100

Avg price

Good£12.22

avg listing price — sweet spot $15–$100

Review moat

Okay1,890.54

avg incumbent reviews — the moat a new listing must climb

Quality gap

Okay4.6★

avg incumbent rating — lower means beatable quality

Competition

Bad76%

top-5 click share — a locked-up shelf

Market size

Bad£43K

£43K/yr · 69K searches

Growth

Bad-39.0%

90-day search growth — must beat 0% to launch

Brand share

Bad100%

top-5 brand share — brand-locked demand