42
puck screen
Skip itPrices mostly outside the sweet spot ($3.43–$13.85) — this niche doesn't clear our bar today.
Returns
Great1.5%return rate — above 5% kills the launch gate
Review moat
Great406.07avg incumbent reviews — the moat a new listing must climb
Brand share
Good64%top-5 brand share — brands hold most of the demand
Conversion
Good6.0%search→purchase rate — share of searches ending in a sale
Competition
Good51%top-5 click share — leaders hold, buyers still browse
Quality gap
Good4.5★avg incumbent rating — lower means beatable quality
Avg price
Bad£7.16avg listing price — sweet spot $15–$100
Market size
Bad£34K£34K/yr · 79K searches
Growth
Bad-45.5%90-day search growth — must beat 0% to launch
Price range
Bad£3.43–£13.85cheapest to priciest tracked listing — scored on the share inside $15–$100