62
pruning scissors
Worth a lookShows low returns (0.4%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Returns
Incredible0.4%return rate — above 5% kills the launch gate
Growth
Incredible+123.3%90-day search growth — must beat 0% to launch
Conversion
Great10.7%search→purchase rate — share of searches ending in a sale
Brand share
Great55%top-5 brand share — no brand owns this niche
Competition
Good46%top-5 click share — leaders hold, buyers still browse
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Price range
Okay£3.22–£20.18cheapest to priciest tracked listing — scored on the share inside $15–$100
Review moat
Okay3,909.78avg incumbent reviews — the moat a new listing must climb
Avg price
Bad£8.56avg listing price — sweet spot $15–$100
Market size
Bad£59K£59K/yr · 64K searches