53
propagators for plants
Worth a lookShows low returns (0.4%), but soft demand (-68.5% this quarter) keeps it on the watch list.
Returns
Incredible0.4%return rate — above 5% kills the launch gate
Brand share
Great57%top-5 brand share — no brand owns this niche
Competition
Great39%top-5 click share — an open shelf
Review moat
Good903.35avg incumbent reviews — the moat a new listing must climb
Avg price
Good£13.49avg listing price — sweet spot $15–$100
Price range
Good£5.27–£29.11cheapest to priciest tracked listing — scored on the share inside $15–$100
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Conversion
Okay3.6%search→purchase rate — share of searches ending in a sale
Market size
Okay£169K£169K/yr · 344K searches
Growth
Bad-68.5%90-day search growth — must beat 0% to launch