50
port glasses
Worth a lookShows low returns (1.6%), but soft demand (-38.4% this quarter) keeps it on the watch list.
Returns
Great1.6%return rate — above 5% kills the launch gate
Competition
Great36%top-5 click share — an open shelf
Review moat
Great427.41avg incumbent reviews — the moat a new listing must climb
Price range
Good£6.57–£34.43cheapest to priciest tracked listing — scored on the share inside $15–$100
Brand share
Good65%top-5 brand share — brands hold most of the demand
Avg price
Good£13.81avg listing price — sweet spot $15–$100
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Conversion
Okay3.1%search→purchase rate — share of searches ending in a sale
Market size
Bad£85K£85K/yr · 196K searches
Growth
Bad-38.4%90-day search growth — must beat 0% to launch
Signals Low Review Barrier