79
pool hoover
Launch itA $894K/yr market growing >1,000% this quarter with returns at 0.2% — clears our launch bar.
Growth
Incredible>1,000%90-day search growth — must beat 0% to launch
Returns
Incredible0.2%return rate — above 5% kills the launch gate
Quality gap
Incredible3.9★avg incumbent rating — lower means beatable quality
Avg price
Incredible£36.49avg listing price — sweet spot $15–$100
Brand share
Great54%top-5 brand share — no brand owns this niche
Market size
Great£894K£894K/yr · 659K searches
Competition
Good45%top-5 click share — leaders hold, buyers still browse
Price range
Good£8.41–£149.08cheapest to priciest tracked listing — scored on the share inside $15–$100
Review moat
Okay1,510.24avg incumbent reviews — the moat a new listing must climb
Conversion
Okay3.7%search→purchase rate — share of searches ending in a sale