74
pond net
Worth a lookShows low returns (0.5%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Returns
Incredible0.5%return rate — above 5% kills the launch gate
Quality gap
Incredible4.0★avg incumbent rating — lower means beatable quality
Growth
Great+107.8%90-day search growth — must beat 0% to launch
Brand share
Great41%top-5 brand share — no brand owns this niche
Conversion
Great9.0%search→purchase rate — share of searches ending in a sale
Competition
Great36%top-5 click share — an open shelf
Review moat
Good712.52avg incumbent reviews — the moat a new listing must climb
Market size
Okay£158K£158K/yr · 192K searches
Price range
Okay£3.10–£20.82cheapest to priciest tracked listing — scored on the share inside $15–$100
Avg price
Okay£9.19avg listing price — sweet spot $15–$100