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pom pom maker
Worth a lookShows low returns (0.8%), but soft demand (-50.8% this quarter) keeps it on the watch list.
Returns
Incredible0.8%return rate — above 5% kills the launch gate
Quality gap
Great4.0★avg incumbent rating — lower means beatable quality
Conversion
Great9.2%search→purchase rate — share of searches ending in a sale
Brand share
Great53%top-5 brand share — no brand owns this niche
Review moat
Good792.07avg incumbent reviews — the moat a new listing must climb
Competition
Good53%top-5 click share — leaders hold, buyers still browse
Market size
Bad£90K£90K/yr · 165K searches
Avg price
Bad£5.94avg listing price — sweet spot $15–$100
Growth
Bad-50.8%90-day search growth — must beat 0% to launch
Price range
Bad£3.24–£9.25cheapest to priciest tracked listing — scored on the share inside $15–$100