40
polystyrene eggs
Skip itSoft demand (-96.1% this quarter) — this niche doesn't clear our bar today.
Returns
Incredible0.4%return rate — above 5% kills the launch gate
Review moat
Incredible85.46avg incumbent reviews — the moat a new listing must climb
Conversion
Great8.9%search→purchase rate — share of searches ending in a sale
Quality gap
Great4.3★avg incumbent rating — lower means beatable quality
Brand share
Okay80%top-5 brand share — brands hold most of the demand
Competition
Bad74%top-5 click share — a locked-up shelf
Avg price
Bad£7.06avg listing price — sweet spot $15–$100
Market size
Bad£28K£28K/yr · 44K searches
Growth
Bad-96.1%90-day search growth — must beat 0% to launch
Price range
Bad£2.72–£12.43cheapest to priciest tracked listing — scored on the share inside $15–$100