50
plug plants
Worth a lookShows low returns (0.0%), but a small market ($20K/yr) keeps it on the watch list.
Returns
Incredible0.0%return rate — above 5% kills the launch gate
Quality gap
Incredible3.9★avg incumbent rating — lower means beatable quality
Review moat
Great390.17avg incumbent reviews — the moat a new listing must climb
Competition
Great37%top-5 click share — an open shelf
Brand share
Good73%top-5 brand share — brands hold most of the demand
Price range
Okay£5.07–£20.89cheapest to priciest tracked listing — scored on the share inside $15–$100
Avg price
Okay£10.24avg listing price — sweet spot $15–$100
Conversion
Okay2.2%search→purchase rate — share of searches ending in a sale
Growth
Bad-21.0%90-day search growth — must beat 0% to launch
Market size
Bad£20K£20K/yr · 91K searches