53
plastic tubs with lids
Worth a lookShows low returns (0.7%), but soft demand (-25.0% this quarter) keeps it on the watch list.
Returns
Incredible0.7%return rate — above 5% kills the launch gate
Competition
Great24%top-5 click share — an open shelf
Brand share
Great60%top-5 brand share — no brand owns this niche
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Price range
Good£2.20–£36.82cheapest to priciest tracked listing — scored on the share inside $15–$100
Conversion
Good4.4%search→purchase rate — share of searches ending in a sale
Review moat
Okay3,027.75avg incumbent reviews — the moat a new listing must climb
Avg price
Okay£9.55avg listing price — sweet spot $15–$100
Market size
Bad£66K£66K/yr · 156K searches
Growth
Bad-25.0%90-day search growth — must beat 0% to launch