48
plastic tub
Skip itSoft demand (-30.8% this quarter) — this niche doesn't clear our bar today.
Returns
Incredible0.4%return rate — above 5% kills the launch gate
Conversion
Great7.2%search→purchase rate — share of searches ending in a sale
Quality gap
Great4.3★avg incumbent rating — lower means beatable quality
Competition
Good45%top-5 click share — leaders hold, buyers still browse
Review moat
Okay1,539.16avg incumbent reviews — the moat a new listing must climb
Brand share
Okay83%top-5 brand share — brands hold most of the demand
Price range
Okay£1.87–£22.67cheapest to priciest tracked listing — scored on the share inside $15–$100
Avg price
Okay£10.30avg listing price — sweet spot $15–$100
Market size
Bad£46K£46K/yr · 61K searches
Growth
Bad-30.8%90-day search growth — must beat 0% to launch