51
plastic spoons
Worth a lookShows low returns (0.5%), but prices mostly outside the sweet spot ($2.84–$9.84) keeps it on the watch list.
Returns
Incredible0.5%return rate — above 5% kills the launch gate
Conversion
Incredible12.7%search→purchase rate — share of searches ending in a sale
Review moat
Great311.06avg incumbent reviews — the moat a new listing must climb
Brand share
Good62%top-5 brand share — brands hold most of the demand
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Competition
Okay62%top-5 click share — leaders hold, buyers still browse
Market size
Okay£178K£178K/yr · 277K searches
Growth
Bad-3.4%90-day search growth — must beat 0% to launch
Avg price
Bad£5.09avg listing price — sweet spot $15–$100
Price range
Bad£2.84–£9.84cheapest to priciest tracked listing — scored on the share inside $15–$100